Goal Zero
PFB’s mission is GOAL:ZERO and we hold Safety as a core value. GOAL:ZERO means relentlessly pursuing no harm to our employees and preventing safety incidents by focusing on the way we think, the way we act and ultimately the way we are.
See it. Own it. Make it Safer.
Our objective is to establish a sustainable safety culture by encouraging all employees to be active in our safety program and take responsibility for their safety and the safety of others. PFB’s call to action and challenge to all our employees continues to be “See It · Own It · Make It Safer”.
"Improving our Safety Cultures starts by first changing the way we think, then changing the way we act and ultimately changing the way we are. Our goal is clear, everyone home safe at the end of each and every day. The journey is never ending as we continue to challenge every employee to 'See it - Own it - Make it Safer'."
Robert Graham
Chief Executive Officer, PFB

Our Safety Commitment

At PFB we are making safety a fundamental part of everything we do. Our employees are required to take responsibility for their safety and the safety of others. Our call to action is “See It · Own It · Make It Safer” and we ask all employees to rise to this challenge. The Safety Coin Challenge is for employees to recognize an unsafe situation and be willing to help make it safer. PFB awards employees who have been identified as safety leaders by presenting them with a Safety Coin. The Safety Coin is awarded in recognition for meeting this Challenge and as a daily reminder of what it stands for. Employees who earn a Safety Coin carry it with pride and as a reminder to work safe every day.
Safety Coin

Health and Safety Performance

Occupational Health and Safety is of paramount importance at PFB Corporation. Starting in 2016 and continuing through 2019 a significant effort was made to introduce several new safety initiatives to reduce our injury rates and severity.

LTIF (Lost Time Injury Frequency)

Lost time injury frequency decreased significantly in 2017 over the previous year and decreased again in 2018. In 2019 the Lost time injury frequency remained relatively flat compared to the previous year. Our ultimate objective still remains GOAL:ZERO (zero lost time injuries & zero medical aids) but in the short term our target is to get below US and Canadian national averages of 1.5 (national averages source - US Occupational Safety and Health Administration (OSHA) & Association of Workers’ Compensation Boards of Canada (AWCBC), 2017 data).

Severity Rating

Severity, number of lost days per 100 employees per year, decreased significantly in 2018 as we reduced the number and seriousness of lost time accidents and supported our injured employees rehabilitation with modified work programs. In 2019 severity decreased further, this decreasing trend is another sign that our safety efforts and new initiatives are starting to pay off.


Health and Safety

Health and Safety Committees comprised of workers and management representatives meet regularly to review results and develop improvements in safe work procedures.

Training Employees

Training employees is a key component in enhancing our future success in delivering our brand promise and generating results aligned with our sustainability focus. We offer competency-based training and development opportunities anchored to individual developmental goals coupled with job profiles, career progression and performance management processes.

PFB is committed to providing a safe and healthy work environment for our employees. PFB meets this commitment by ensuring all employees receive a health and safety orientation and extensive training when they commence their employment and throughout their career to ensure they complete each and every task in a safe and timely manner. Every employee, contractor and visitor to our sites is required to adhere to all PFB safety policies and procedures and OHS regulatory requirements. Everyone at PFB takes safety seriously and is empowered to take responsibility for their own safety and the safety of others.